Digital Marketing with NFC Tags (Near Field Communications)

During the health crisis, the "new normal" was characterized by a lot of technological adjustments. QR Code scanning is one of the older technologies that has recently been revitalized. Yep, you read that correctly. QR Codes are back once again available and more powerful than ever before.

With more general consumers of all ages now using their smartphones in innovative ways, such as scanning QR Codes, downloading event passes to their digital wallets, and of course, taking advantage of Apple Pay and Google Pay, NFC Technology will soon become the standard.

What are NFC Tags Anyway?

Near Field Communication (NFC) tags are a common type of radio frequency identification (RFID) tags. They are used to read and write data to a tag. NFC tags have short-range communication, typically within 4 inches. They are used for contactless payments, ticketing, and other applications.

As many of you know, we created an application called Tap The Table revolving around this technology. Our motto at BaggottsBOTs Digital Marketing Agency is to make things Simpler, Faster, and More Convenient. This is exactly why we get so excited for new possibilities in Digital and Experiential Marketing.

The future possibilities of NFC tags in digital marketing include:

• Reading customer data from NFC tags on products
• Customizing marketing messages based on customer data
• Integrating NFC tags with other digital marketing channels, such as mobile wallet marketing, social media, and email marketing
• Using NFC tags as a way to collect customer feedback
• Product Authentication

The one we've never seen in the wild is Product Authentication, which many of you are undoubtedly familiar with. Imagine how simple it would be to ensure that your consumers receive genuine products from your business... they only need to tap their phone on the product and look for the alert. BOOM! It couldn't be any easier.

In the future, we could see a rise in NFC tags used for product authentication. This would be an incredible step forward in quality control and anti-counterfeiting measures.

Power Your NFC Tags by using Tap The Table for Powerful Programming

Wondering what to create using NFC Tags and where to get started? Check out our pride and joy, Tap The Table, the most advanced CRM for restaurants and retail enterprises, which is powered by AI and dynamic automation.

Are you as excited about these possibilities as we are? Let us know what you think in the comments below!

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